Diesel and L’Officiel Rewrite the Codes of Denim Together
In a season crowded with events, Diesel chose the clearest path: to fully embrace its essence and offer a resolutely unapologetic show. Last night, at its Piazza San Babila flagship store, the brand celebrated the June cover of L’Officiel Italia with an event that turned the space into a true expressive platform. The setup, the rhythm, the guest list – everything spoke Diesel’s language. Sharp yet polished, raw yet deliberate. No frills, but a meticulous attention to detail. And above all, a coherent identity capable of linking denim with fashion publishing without the need for explanation.
The presence of AC Milan footballer Rafael Leão, cover star and special guest of the evening, alongside many other familiar faces from the fashion system – most notably Bianca Balti – added the perfect touch, without ever being intrusive. He was there to complete an already well-composed picture: that of a brand which continues to say something recognisable amid the noise of contemporary aesthetics. Diesel wasn’t trying to impress. It chose, instead, to be credible. And perhaps that’s the greatest luxury of all.
Photo: Niccolò Campita
