Conquering the West with Chevignon

A multi-generational legendary brand, Chevignon takes us back to the origins of its brand this fall, showcasing its Premium line with the mixed vocabulary of codes from the American university sports universe. To reflect this spirit of adventure, discovery and sportsmanship dear to the brand, Chevignon invited French actors Nicolas Duvauchelle, JoeyStarr and Niels Schneider to an improvised roadtrip between friends.

Capturing these moments of sharing and change of scenery, the campaign launched these days was celebrated by the brand’s friends in the mythical Montana, gathered around the three heroes of this friendly and human adventure.