Celebrating 25 years of Viktor & Rolf at Artcurial

For 25 years, Viktor & Rolf’s creations have redefined the codes of ready-to-wear and haute couture. The duo of Dutch designers have made a name for themselves for their conceptual approach to fashion and their incredible ability to blur the lines between clothing and art. So much so that their fashion shows are considered by many as true artistic performances (few examples: their collection of “walking paintings” presented at Palais de Tokyo a few seasons ago, or their haute couture collection entirely built around vintage dresses of the 1940s). A few days before to present their anniversary collection as part of Haute Couture Week (where they unveiled new interpretations of 25 silhouettes from their archives), the duo celebrated at Artcurial the release of their book “Cover Cover”, published by Phaidon. Reflecting the designer’s unconventional aesthetic, the book was conceived by designer Irma Boom and offers a panorama of their work throughout the years. Focusing on each of their collections, the book opens in eight-page gatefolds. Its thin to thick paper and pink acetate cover do justice to the creativity of the designers. Both were present at Artcurial on June 2nd to sign their book which, just like their creations, breaks all the rules of conventional bookmaking.