Caviar art holds no secrets for La Prairie

La Prairie, a leader in the luxury cosmetics sector, celebrated the 30th anniversary of its Skin Caviar collection this week. For the occasion, the brand brought together four contemporary artists for an exhibition dedicated to innovation. With “The Art of Caviar” at Triple V Gallery, the iconic ingredient of La Prairie is celebrated in all its forms. French artist Paul Coudamy signs two installations, “Solid Frequencies” and “Living Cells”. This last sculpture work had already been presented at Art Basel, a contemporary art fair whose brand has been a partner since this year. Interactive and immersive, the exhibition also allowed visitors to immerse themselves in the work of TremensS, a scientific “black room” where lasers collide with an imposing monolith. The opportunity for the brand’s enthusiastic guests, from Arielle Dombasle to Catherine Deneuve, to immerse themselves in these complementary artistic worlds and let themselves be carried away by the large formats of the Parisian collective Cinq Fruits, or to live the “Moving Pixel” experience by Bonjour Lab. After Paris, the exhibition will travel to New York, Hong Kong and Shanghai.