Byredo bags or the scent of success

Who doesn’t know Byredo? The Swedish perfume house created by Ben Gorham eleven years ago has caused in no time a real tidal wave on the fashion planet. Everyone snatches the perfumes, inspired and anonymous, concocted by its creator. A few seasons ago, the brand enriched its offer with a line of leather goods embodied by Freja Beha Erichsen. The campaign was photographed by the great Craig McDean. With this creative trio, success was inevitable, so the collaboration with the photographer continues this season. This time, the capsule collection is inspired by the “dragster”, racing vehicles that can reach phenomenal speeds. Ben Gorham and Craig McDean presented the collection of bags and small leather goods at the Rabouan Moussion Gallery, in a “spatial” atmosphere. Thus, Michel Gaubert’s guests at Kris Van Assche were able to slip into an immaculate white capsule where the brightly coloured bags were exposed.