BETC Celebrates Three Decades of Creativity
The story goes back to 1994, when Rémi Babinet, Mercedes Erra and Eric Tong Cuong met, an encounter that led to a complete shaking up of the advertising industry. Launched within the Havas group, BETC became France’s leading advertising agency, whose loyal clients include major French and international brands like Air France, Evian, Lacoste, Canal+, Petit Bateau, Aigle and Louis Vuitton, to name but a few. After 30 years of innovation, creativity and renewal, BETC has earned itself a worldwide reputation and is celebrating this exceptional anniversary and trajectory at Magasins Généraux, a cultural venue founded by the agency in 2017. During the evening, which featured several DJ sets and performances by Cosmonection, Amadou & Mariam, The Avener, Agoria, Half Pipe Records, Fantomes, Erex, Bracco, Ousco, Aja, Alexia Gredy, we crossed paths with Yanick Bolloré, Arnaud de Puyfontaine, Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco, Erh Ray, Jacques Ségéla, Raphaël de Andréis and many more.
Photos: Louis Liébert and Julien Collignon
