At the Palais de Tokyo, BDK Parfums Launches “IMPADIA”, A New Fragrance Inspired by Parisian Summer Skies
For the launch of its new olfactory creation called IMPADIA, BDK Parfums invited friends of the Maison to a floral dinner at the Palais de Tokyo. Created by David Benedek in collaboration with Master Perfumer Jordi Fernández and the Givaudan flavour and fragrance company, IMPADIA is a contemporary, urban interpretation of the rose, enhanced by a sensual and woody base.
A vibrant tribute to Paris and its orange and pink summer skies, IMPADIA captures the light, warmth and sensuality of the capital. Shot on the Espace Niemeyer’s rooftop, which offers a breathtaking view over the entire city, the campaign was broadcasted onto the concrete walls of the Palais de Tokyo’s upper gallery. Sensual and delicate, the dancer managed to convey all the Parisian elegance of this fragrance.
Photo: Sheraz Debbich
