AVGVST and Young Emperors Co-Host the Launch of a Pop-Up designed by Crosby Studios
Berlin-based jewellery brand AVGVST has called upon its longtime collaborator, Crosby Studios, to set up a pop-up showcase during Paris Fashion Week. After last year’s immersive showroom in the gardens of the Palais-Royal, this season Harry Nuriev has taken over Le Bon Marché with a unique installation embodying the brand’s identity. Dubbed ‘La Spirale’, the piece is built around Albrecht Dürer’s notion of the eternal line and Isamu Noguch’s sculptural playgrounds—references that resonate with both Harry Nuriev’s transformist philosophy and AVGVST’s designs.
Running until April 21st, the pop-up features the brand’s signature pieces such as the Heart Flip Ring, the WE/ME ring (created in collaboration with Young Emperors) and the brand-new OUI/NON Heart Flip Ring, designed exclusively for Le Bon Marché. Co-hosted by Young Emperors, the opening was held on Wednesday, March 5th. We had the pleasure of meeting Harry Nuriev and AVGVST founder Natalia Bryantseva, alongside Inès Mélia, Ami and Aya Suzuki, Tamu McPherson, Mayao, Cheri Yun, and Tara Martin.
Photos: Michael Huard
