Armani/Fiori Takes Over Paris For A Night
For many, fashion is an art. This is of course the case for Giorgio Armani who, since 1975, has been designing fashion like a poet would write poetry. The idea of the house to develop Armani/Fiori while inaugurating its new Italian flagship on via Manzoni in Milan, was therefore quite logical as the project consists of offering refined floral compositions matching the Armani wardrobe.
Last Wednesday, the house flew to Paris to highlight this initiative and present it to the Parisian clientele in the form of a workshop orchestrated by Milanese florists. Red roses, fantasia zantedeschia, orchids, each guest was free to create their own composition. The few lucky guests were then welcomed at the Armani Ristorante to discover a dinner just as flowery, exceptionally designed by the chef Massimo Tringali.
Photos: Paul Blind
