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20.06.2024 Élysée Montmartre #fashion

Anthony Alvarez Presents BLUEMARBLE’s SS25 Fashion Show

BLUEMARBLE may not even be 10 years old, yet the brand has already made a name for itself thanks to its youthful and appealing energy. Following last year’s futuristic and rave-inspired fashion show, whose gigantic fur hats and quilted garments we still remember, Anthony Alvarez chooses to explore the great outdoors in a collection that celebrates the spirit of adventure for this year’s show.

The show took place in a bare, mysterious setting, in the darkened hall of the Élysée Montmartre, where the only light was the one sign indicating the exit of the catwalk. Pieces of paper fell like snowflakes, surprising the guests, before giving way to a collection of 37 looks, which combined impressive multicoloured camouflage prints with protective outfits designed for the wilderness. Hooded jackets in shades of green, black and grey opened the show, followed by more variations with sumptuous caps adorned with bird feathers, translucent tank tops and reinvented denim.

With this new collection, Anthony Alvarez shows that BLUEMARBLE will never cease to surprise and seduce an ever-growing clientele. Among the personalities present at the fashion show were Smino, Chloë Agua, Pascal K Douglas, Ogee, Julz Goddard, the Clermont Twins, Vic Mensa, Jaren Jackson Jr.

Photos: Jean Picon

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