Anine Bing Celebrates her Success Story on Rue François 1er
The brand Anine Bing was born in 2012 from the encounter between Scandinavian simplicity and American energy. A global success story that was celebrated last Wednesday in the brand’s splendid showrooms on Rue François 1er in Paris. Anine Bing knows the fashion industry inside out. A model from the age of 15, the young Danish girl travelled the world, working with many fashion designers, before settling in Los Angeles at 21, where she founded her own brand. In just over a decade, it grew from simple, casual clothing lines to a fully-blown empire. The fashion designer just set up her design studio in Paris, making the city the bridgehead for her development in Europe. The latest Paris Fashion Week was a great opportunity for the Maison to gather friends, journalists and influencers to celebrate summer and discover her Parisian outlets. After a showcase by Lou Doillon, we met Anine Bing and CEO Julie Bourgeois alongside Leslie Bibb, Camélia Jordana, Elodie Piège, Louane Emera, Mathilde Lacombe et Lise Pierron.
Photos: Courtesy of Anine Bing
