We Are Back And We Are Fruit: An Unexpected Pop-Up Bar by Keglevich at Seletti
In Seletti’s Secret Garden, Corso Garibaldi 117, there’s an irreverent pop-up bar: “We’re back and we are fruit,” signed by Keglevich. The legendary vodka label has chosen a garden populated by lively and uninhibited Greek statues to introduce its new identity, with the return of the fruit variants of the famous vodka and a new logo featuring the Keglevich family’s eagle emblem enclosing a cartouche with the surname of Count Istvan Keglevich. The bottles, presented in a new curvy aesthetic with bright colours, represent a true visual manifesto that celebrates the distillery tradition started in 1882. In addition to the setting up of the Secret Garden, Keglevich celebrates its partnership with Seletti in the spaces of La Rinascente in Piazza Duomo, where the Seletti café and the Seletti store are located, as a reinterpretation of the 1960s settings.
Among the fantastic animals met at the opening evening on April 16th were Maurizio Cattelan, Giampiero Romanò, and Stefano Seletti. And then still Federico Russo, the singer-songwriter Dente, and Victoria Cabello. Until Sunday 21 April in the garden of the Seletti showroom it will be possible to taste the signature Keglevich Fruit & Soda cocktails and the new Cocktails Pronti Da Bere in the two variants wodka soda and wodka lemon at the pop-up bar “We are back and we are fruit”.
Text: Emanuela Colaci
Photos: Andrea Sgambelluri
