American Vintage Lands in London for its Anniversary Tour
To celebrate its 20th anniversary, American Vintage has embarked on an unprecedented 6-city world tour in 2025. After an inaugural event in Paris, the label from Marseilles arrived in London this month for a festive evening in tribute to its history. The event took place on Thursday, May 15th, at the Covent Garden boutique, where guests were treated to an exclusive documentary on the history of AMV and its founder Michaël Azoulay. They also discovered the new anniversary collection, enhanced by photographs by Julia Champeau and video by Thomas Lachambre. The celebrations then carried on at Hoxton Holborn, with customization workshops for AMV’s iconic T-shirt, a dance performance and DJ sets by Kevin Bonsu, The Flag Twins, Emilia Boateng and Rebecca Adomakoh.
We met Michaël Azoulay, alongside Dee Castillo, OGWAVEY, Patryk Lawry, Ramario Chevoy…
Photo: Charlie Wheeler
