American Vintage inaugurates new boutique on Rue de Charonne

American Vintage continues to grow. The brand’s Parisian boutiques are all located in the young creative people’s favorite districts, and today it inaugurates a new store on a street that resonates with “cool” : Rue de Charonne. For this new opening, American Vintage invited young florist Guillaume Lanier to curate the venue through a floral workshop. The young artist’s motto, “Aimer les fleurs, aimer la vie” (“loving flowers, loving life”), is displayed on the boutique’s windows which combines a warm design with the beauty of its floral compositions. Lanier inherited his passion for flowers from his father. On the night of the store opening, we even saw some guests proudly sporting the American Vintage T-Shirt designed for Villa Noailles (the brand has been the official partner of Festival de Hyères for the second year in a row). This is the new address to have in your notebooks.