05.06.2025 Hoxton Lloyd Amsterdam #fashion

American Vintage Celebrates its 20th Anniversary in Amsterdam

Hoxton Lloyd Amsterdam

After Paris, London and Hong Kong, the Marseille-born brand settled in Amsterdam for a festive evening paying tribute to its history. On Thursday, June 5th, the Hoxton Lloyd Amsterdam hosted the event during which guests were able to discover the new anniversary collection, sublimated by Julia Champeau’s photos and Thomas Lachambre’s video. The event featured an exclusive documentary on the history of AMV and its founder, an anniversary collection for both adults and children, a dance performance featuring the “20 YEARS” collection, and customization workshops for the legendary AMV T-shirt. We met Michaël and Serge Azoulay from American Vintage and friends of the brand such as Happybreizhfamily, Daan van der Lecq, Ruud Gullit, Mathilde Ravn, Minustattoo, Whoismero…

Photos: Tomy Do

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