
A Touch Of Elegance by Giorgio Armani
Building a fashion empire like Giorgio Armani is no piece of cake, yet the Italian designer has long proven his formula for success. For one, a label needs a strong identity, that of the designer behind it, whose personality will imbue the garments, creating silhouettes that are coherent over time and become a trademark. Quite a self-explanatory rule. However, many fashion brands keep on failing in this crucial point by appointing inconsistent creative directors, which leads to a series of evanescent styles that fail to establish a strong identity. Once the base is founded, branding comes in. The people wearing the clothes likewise contribute to the image of the label. This is what this Autumn-Winter 2025 collection is all about: celebrating the personalities that embody Armani’s vision of style, which is coherent yet plural, just like the different individuals that present it. The signature soft silhouettes of the Italian designer take centre stage, starting from the long and enveloping outerwear, while jackets and trousers with a comfortable fit slide on the bodies. Noble materials, fine wool, silk and cashmere are the core of a wardrobe designed to offer endless possibilities, blending formal and informal with character. The Fashion Show was applauded by a remarkable audience, including Adrien Brody, Stefano Accorsi e Bianca Vitali, Giuseppe Fiorello, Luca Marinelli, Andrea Iannone and Lorenzo Viotti.
Photos: Ludovica Arcero & Courtesy of Giorgio Armani
Text: Giuliano Deidda