12 YEAR BALLANTINE’S LAUNCH PER FRONT

Ballantine’s 12 Years took advantage of fashion week to celebrate the launch of its new collaboration with the Front collective, a trio of Swedish designers. An impressive scenography in the windows of the Marcel By gallery unveiled the elements of “Ballance” whisky service on the theme of balance.

The event, imagined by the Parisian agency Crazybaby! brought together fashion, design and media players around the Ballantine’s bar-library specially installed for the occasion and watered with Ballantine’s Collins cocktail.