Triennale Milano Celebrates Elio Fiorucci with a Pop and Unconventional Exhibition
Triennale Milano is paying tribute to Elio Fiorucci and his boundless creativity with an exhibition exploring the layers that make the complexity and richness of his work. Designer, cool hunter, and entrepreneur: Fiorucci revolutionized 20th-century culture by daring to combine neon colours, design, and contemporary art.
Born in Milan in 1935, Fiorucci was the one who created the very first concept store in the late ’60s, a place where visitors could lose themselves among fashion, records, books, and objects from every corner of the world. A magical space that soon became a reference point for happenings and performances, as well as a stage for art and music. It was a unique place where, in his own words, “you could travel without a ticket in your pocket.” His unconventional universe now lands in Triennale Milano, which has recreated the iconic first concept store, launched in ’67 in Milan, and later exported to New York, Tokyo, Sydney, and Los Angeles.
The exhibition, open until March 16th, 2025, is a kind of visual diary where Fiorucci’s cultural and entrepreneurial projects intertwine with his personal story. Visitors are chaperoned by Fiorucci’s own voice, collected through previously unheard recordings, making the journey all the more moving and immersive. Curated by Judith Clark, the exhibition was officially opened on Tuesday 5th, and the evening was attended by many cultural icons. We were also there, capturing images of Stefano Boeri, President of Triennale Milano; Carla Morogallo, General Director of Triennale Milano; Floria Fiorucci, Elio’s sister and leader of the Love Therapy brand; Alessandro Pisani and Francesca Murri, CEO and creative director of Fiorucci, respectively; Carlo Capasa, president of the Italian National Chamber of Fashion; Massimo Giorgetti, founder and creative director of MSGM; designer Chiara Boni; British curator Judith Clark; gallery owners Antonia Jannone and Rossana Orlandi; Fulvia and Elisa Mendini; curator Milovan Farronato; and artist Francesco Vezzoli.
Each guest was immersed within the installation designed by Fabio Cherstich (who was also present that evening), created to highlight the theatricality of each chapter of the story, often resembling a fairy tale.
Photos: Ludovica Arcero and Alessio Ammannati
Text: Germano D’Acquisto
