Giorgio Armani knows how to travel without nostalgia
Giorgio Armani disclosed the Spring/Summer 2025 collection outside the borders of Milano Fashion Week, at the opening of the new Building at 760 Madison Avenue. The result is a tribute to New York, to the brand’s nearly 50 years and the designer’s 90-plus. With this collection, Giorgio Armani honours the American dream in a movie set lookalike space, where he recreated a 1930s/’40s train station. Here, history seems in the making and everything is still possible. The come and go of models with square suitcases takes us back in time, in order to look to the future without nostalgia.
Giorgio Armani Spring/Summer collection recalls the silhouettes of New York in the first half of the century, with that imaginary station that becomes a crossroads of cultures. So we have straight-cut jackets and Korean collars, crocheted caps and prints from Africa, chiffon saris that are inspired by India. To move between eras and between geographies, Giorgio Armani imagines soft fits, with tailored pants that seem to breathe, gliding silk shirts, belt purses to have travel documents to hand. With fringed belts, crystal-covered micro-bags, shiny boleros, satin in soft hues from silver to powdery pink, past eras make their return. And they never seemed more present. Seated in first class (er, front row) were, among others: Orlando Bloom, Amanda Seyfried, Brooke Shields, Gianmarco Tamberi and Liev Schreiber.
Text: Anna Zucca
Photos: Niccolò Campita
