Reformation and Clare Waight Keller Celebrate their Collaboration at The Hotel Particulier Montmartre
Founded in 2009, Reformation (Ref) is a global lifestyle brand on a mission to bring sustainable fashion to everyone. The brand combines vintage-inspired apparel with eco-friendly business practices, releasing twice-weekly limited-edition collections. While low impact measures are incorporated into every aspect of its operations, the company’s efforts ladder up to two hero commitments: becoming Climate Positive by 2025 and Circular by 2030. Its products have been climate neutral since 2015 and the business has been Climate Neutral Certified since 2021. Ref’s ultimate goal is to have a positive impact on people and the planet, and prove that sustainability and profitability can coexist in fashion. The brand has also established itself as a leader in retail innovation, pioneering a proprietary tech-enabled store concept that brings the best of its online experience to its physical doors. Today, Reformation employs 1,000+ team members, operates nearly 50 stores and ships its products to nearly every country in the world.
Together with Clare Waight Keller, Reformation is now presenting a delightful new jewellery collection. We took a sneak peak at their collaborative work during a chic and committed evening at the Hôtel Particulier Montmartre, where we had the pleasure of meeting Constance Jablonski, Pandora Sykes, Dree Hemingway, Tish Weinstock, Veronika Heilbrunner, Marie Marot, and Lola Bute, to name but a few.
Photos: Jean Picon
