7 For All Mankind Sets up Flagship Store on Rue Saint-Honoré
Strategically located on the corner of Rue Saint-Honoré and Rue du 29 Juillet, this neon red storefront is pretty hard to miss. In this luminous crimson universe, the famous brand inaugurated its grand Parisian flagship last night. It was in Los Angeles that Michael Glasse, Peter Koral and Jérôme Dahan founded 7 For All Mankind in the autumn of 2000. Working with luxury fabrics, creating elegant silhouettes and focusing on small details, they have written the history of high-quality yet affordable denim. While the emblematic “squiggle” in the back pocket has become a symbol of recognition among connoisseurs, it has also been spotted on numerous stars ranging from Kim Kardashian to Prince Harry. At this Parisian inauguration, with a DJ set by William Wilson Doppelganger, we had the pleasure of meeting Valery Kaufman, Ellie Delphine, Ghita Lahlou, Ophélie Guillermand, Dylan Raffin, Natalia Ostro Verza, Marie Gilliot, Alisa Volskaya, Isaac Boots, Manuel Arnaut, Sasha Luss, and Inès Heli.
Photos: Paul Blind
