Milan Meets London in Moschino’s Collection
Adrian Appiolaza keeps on tackling the complex challenge of developing Moschino’s heritage while avoiding falling into the trap of nostalgia. His mission is clear: to revisit the brand’s heritage by deconstructing outdated codes to create a functional yet original and contemporary new vision. To do so, the creative director is addressing today’s subcultures while building on Moschino’s heritage, thus building a bridge between past and present. Youthful freedom is reflected in original chalk drawings, created by Franco Moschino when he was a child, which make a reappearance in the form of graffiti on black cotton suits. It is all part of a playful atmosphere, which pervades the collection, celebrating and subverting the typical traits of the brand, from the Smiley to the pearls, on top of the polka dots. There is no shortage of slogans printed on dresses and T-shirts, created by Appiolaza in collaboration with Terry Jones, founder of i-D magazine. This meeting between Milan and London is also manifested in an unprecedented collaboration with the Judy Blame Trust, in a tribute to the artist who passed away in 2018, through the revisiting of some archive pieces in a Moschino key, a golden bowler hat, two decorated turbans and a pair of men’s shoes, in addition to the reproduction on a trompe-l’oeil print of a multicoloured necklace. Among the colourful audience in attendance were Eva Marcille, Normani, Heart Evangelista and many others.
Text: Giuliano Deidda
Photos: Andrea Sgambelluri
