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18.09.2024 Rotonda della Besana, Milan #fashion

Onitsuka Tiger’s urban and cosmopolitan contemporaneity

The persistent drizzle and the consequent greyness that provided the backdrop for the Onitsuka Tiger fashion show, under the beautiful porticoes of the Rotonda della Besana, on the one hand were an obvious hindrance, but on the other they turned out to be almost functional to the urban atmospheres evoked by the collection. As a matter of fact, Andrea Pompilio, the brand’s creative director, focuses on a contemporary mix of garments from different sources, placing the emphasis on the contrast of opposite volumes and weights. Lace lingerie dresses are worn under tuxedo vests and impalpable silk satin skirts under oversized textured knit cardigans. Then safari jackets, maxi cargo shorts, lace tops and macro sequins alternated. The clear chromatic choices contributed to giving harmony to this co-ed collection. The show began with a parade of total black outfits, a clear reference to the infamous minimalism of the Nineties, and then moved on to light and neutral shades, with some concessions to light blue and yellow, the brand’s identifying color. There was no shortage of influential talents applauding the show, including Normani, Ginevra Mavilla, Alessia Lanza and many others.

Text: Giuliano Deidda

Photos: Elisa Trento

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