Although the brand is only known by a handful of insiders in France, the Mitchell & Ness brand has a 100-year history! In 1904, Frank Mitchell and Charles Ness moved to Philadelphia to create Mitchell & Ness Sporting Goods. The company specialised in tennis racket strings and golf clubs, in addition to designing baseball and American soccer uniforms. Thanks to the uniform business, they thrived until 1985, when a customer asked them to repair his old game jersey. This request inspired them to research and reproduce vintage baseball, and later NBA, jerseys and apparel, all true to the original quality and materials. So it was to a veritable institution that the French label 3.Paradis, founded by Emeric Tchatchoua in 2013, teamed up with for this NBA-inspired capsule collection. The label with strong values has succeeded in forging a powerful name for itself in a very competitive luxury streetwear industry. Together with rapper Fabolous, they offer a collection designed and assembled with the utmost care, and available from July 30th to August 4th in a pop-up store at 23 rue Charlot. With the Olympic Games in full swing, don’t miss out on this gem!