Decidedly British atmosphere in the new Jo Malone London campaign. The English brand has chosen actor Tom Hardy to embody the fragrance Cypress & Grapevine Cologne Intense. The new campaign, directed by Edward Berger and scripted by the movie star’s father Chips Hardy, is titled “The Exceptional and the Contradictory,” and celebrates London by night.

Known for his role as Venom in Marvel films but also for more intimate movies like the wonderful Locke, Tom Hardy brings the British capital to the screen with great enthusiasm. “For me, it is a wonderfully classic fragrance, with a vintage flavor and deeply connected to nature,” explains Tom himself. It’s no coincidence that Cypress & Grapevine is intense yet fresh, woody and enveloping yet refined and sensual. All thanks to the notes of cypress, grapevine, and amber. And that unmistakable English style, a true hallmark of a brand that has always expressed the British lifestyle.