The Olympics are approaching, and with them come partnerships between brands and national teams. One of the most interesting collaborations is between J.Crew and USA Swimming. The result is a limited-edition capsule collection created to celebrate the coastal lifestyle for which the brand has long been known. Inspired by vintage swimming graphics and ’90s beachwear, the collection includes clothing and accessories for women, men, and children, such as classic crewneck tees and sweatshirts, swimsuits, windbreakers, bucket hats and baseball caps, and cashmere pieces.
The campaign will naturally spotlight the USA Swimming team athletes, who will share their stories and personal journeys both in and out of the pool. These are not just any athletes but Olympic medalists and world champions like Jay Litherland, Olivia Smoliga, Dare Rose, Rhyan White, Drew Kibler, Natalie Hinds, Leah Smith, Claire Curzan, and Kate Douglass.
Will this partnership be a good omen for winning a haul of medals? We’ll find out starting July 27, when the swimming competitions begin in Paris. In the meantime, the USA Swimming x J.Crew collection will be available on jcrew.com, in stores, and in select J.Crew Factory stores.