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23.06.2024 Paris #fashion

Doublet Celebrates the Everyday Heroes of Sustainability

Since the very beginning, Masayuki Ino, artistic director and founder of Doublet in 2012, has stood out for his obsession with turning ordinary everyday items into bizarre fashion creations. This year, the Japanese designer has chosen to develop a collection around the theme of “Oshi”, a Japanese concept that stands for having a crush on an idol. Committed to the fight against global warming, his idols bear the hallmark of a fight for sustainable development, since they have partly designed the clothes worn by the models, which are made from a variety of recycled materials.

Photos: Ayka Lux

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