The Missoni Resort Club, created in collaboration with the Verdura Resort of Rocco Forte Hotels, has been launched in Sicily. This gem of hospitality, located on the southern coast of the splendid island, will showcase the typical patterns of the Italian fashion brand founded in 1953 by Ottavio and Rosita Missoni.

The brand will bring its iconic aesthetics to all elements of the Beach Club for the entire summer season of 2024: from sun loungers to chairs to cabanas. The entire beach at the Verdura Resort will be adorned with the classic colors and designs of the Missoni Resort Club. An array of turquoise and emerald green shades, typical of Mediterranean summer landscapes, will transform every décor element of the club.

But that’s not all. Within the Sicilian resort, a Missoni pop-up store will be set up, dedicated to fashion-addicted guests. The store will also feature the brand’s color palette and distinctive patterns, offering guests an enhanced shopping experience.