Lancôme Idôle House Takes Over London
To celebrate the launch of its new lip balm, Lip Idôle, Lancôme took up temporary residence in London, in a classy and sophisticated pop-up store featuring its latest make-up line. This spectacular venue in Covent Garden, entirely clad in pink for the occasion, was home to various rooms like the Idôle Lab, where make-up artists gave masterclasses on the latest trends, but also a photo booth, a DJ set, a cocktail bar and a cafeteria to enjoy a little snack. The programme also included several master classes by Mary Phillips, who unveiled the latest make-up trends to her attentive audience. Among the celebrities who came to discover Lacome’s London address were Madie Poullet, Maitreyi Ramakrishnan, Danielle Marcan, Ludovica Coscione, Marta Diaz, and Mary Phillips.
Photos: Jean Picon, Astrid Staes, Sheraz Debbich, and Valentin Le Cron
