Under the guidance of the discreet and talented Sophie Pinet (former head of AD France) and thanks to the talent of Studio OMA, JACQUEMUS has once again succeeded in turning a non-event into something everyone is talking about. To accommodate its exponential growth, the brand had indeed moved into a new office. Nothing weird so far. But the art all around the space, the furniture, the nuances, the layouts – absolutely everything makes what we’ve seen before seem so old. It’s an office-museum where culture wanders from one space to another, without clashing with everyday reality. And there is a good chance that this new kind of layout will inspire others in the near future.