The new SS24 advertising campaign by Missoni, captured by Drew Vickers, takes us straight into an imaginary world where light dominates everything and illuminates, enhancing values such as spontaneity and positivity. The charismatic protagonist of this journey filled with glimmers and reflections is Irina Shayk, surrounded by mirrors that unveil the various combinations of colorful looks and highlight the sophisticated details of the Italian brand’s garments. The image of the beautiful Russian top model is repeatedly reflected, creating an endless kaleidoscopic effect. The final message is an invitation to enjoy reality in all its facets. The combinations, on the other hand, are infinite, as are the possibilities offered by Missoni to appreciate this new seductive reality. The leitmotif of the SS24 fashion show intertwines with the images of the Vickers-branded advertising campaign. The themes and textures pay homage to both tradition and a new avant-garde: thanks to garments in tulle and details in broderie anglaise, which enhance both the joys of material, form, and color and the aesthetics of the amazing model. That’s why Missoni’s is an invitation to embrace the beauty of reality, celebrating tradition with an eye toward the future.