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MACHINE-A x Reebok: A Hymn to Inclusion

The Reebok LTD brand and MACHINE-A, an independent concept store dedicated to contemporary British and international fashion founded by Stavros Karelis, join forces to pay homage to fluidity and inclusion. The two brands, which have always been guided by a rather progressive vision of love and identity, present MACHINE-A x Reebok LTD, a gender-neutral collection that celebrates the LGBTQIA+ community in all its nuances. Curated by London-based designer Steven Ma, the capsule  is a manifesto of fluidity and sensuality. But love is the true fulcrum of this collaboration, which is not limited to the mere capsule collection, but translates into a concrete commitment to support the LGBTQIA+ community. As? Reebok LTD and MACHINE-A have in fact committed to donating a portion of the proceeds to organizations that fight for equality and inclusion. The campaign was shot by photographer Leslie Zhang in China where she immortalized Kai Isaiah Jamal and Alibae, transgressing all boundaries and prejudices. The collection is available from 15 February at MACHINE-A London, online at www.machine-a.com, reebok.eu and in selected retailers. While in Shanghai, it will be available at MACHINE-A starting February 19th. By Germano D’Acquisto

 

 

MACHINE-A x Reebok: A Hymn to Inclusion

The Reebok LTD brand and MACHINE-A, an independent concept store dedicated to contemporary British and international fashion founded by Stavros Karelis, join forces to pay homage to fluidity and inclusion. The two brands, which have always been guided by a rather progressive vision of love and identity, present MACHINE-A x Reebok LTD, a gender-neutral collection that celebrates the LGBTQIA+ community in all its nuances. Curated by London-based designer Steven Ma, the capsule  is a manifesto of fluidity and sensuality. But love is the true fulcrum of this collaboration, which is not limited to the mere capsule collection, but translates into a concrete commitment to support the LGBTQIA+ community. As? Reebok LTD and MACHINE-A have in fact committed to donating a portion of the proceeds to organizations that fight for equality and inclusion. The campaign was shot by photographer Leslie Zhang in China where she immortalized Kai Isaiah Jamal and Alibae, transgressing all boundaries and prejudices. The collection is available from 15 February at MACHINE-A London, online at www.machine-a.com, reebok.eu and in selected retailers. While in Shanghai, it will be available at MACHINE-A starting February 19th. By Germano D’Acquisto