What was once a love affair between cars, rap, and fashion, has become a proper ménage à trois. While there are countless collaborations by the trio, their vitality keeps on amazing us. Latest on date, PUMA has tapped A$AP Rocky as artistic director of the F1 department! Since the early 2000s, PUMA has carved out a significant presence in F1 by dressing up many drivers with their high-top racing shoes. However, the brand is now going one step further by enlisting a real icon, who will be releasing new drops at grand prix weekends. In the meantime, the artist has already produced some creative images, which we are dying to see printed on Lewis Hamilton’s back!