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Heaven by Marc Jacobs x Blu Marine: A Sweater in 2000s Limbo

In the early 2000s, Europe saw the birth of the infamous Paris Hilton. With her Barbie looks, her scatterbrained comments and repeated blunders, she epitomised the self-centred and decadent North American youth. Inspired by this carefree period, Blu Marine and Marc Jacobs’ Heaven line have come up with a collection dedicated to the high school It-girls of the time. From puppy dogs to pink Bentleys, between adolescence and adulthood, balancing out high school and nightlife, the capsule is full of winks at the vagaries of a period that witnessed the beginnings of the internet and reality TV thrust, which put stunning yet foolish individuals into the spotlight.



Heaven by Marc Jacobs x Blu Marine: A Sweater in 2000s Limbo

In the early 2000s, Europe saw the birth of the infamous Paris Hilton. With her Barbie looks, her scatterbrained comments and repeated blunders, she epitomised the self-centred and decadent North American youth. Inspired by this carefree period, Blu Marine and Marc Jacobs’ Heaven line have come up with a collection dedicated to the high school It-girls of the time. From puppy dogs to pink Bentleys, between adolescence and adulthood, balancing out high school and nightlife, the capsule is full of winks at the vagaries of a period that witnessed the beginnings of the internet and reality TV thrust, which put stunning yet foolish individuals into the spotlight.