Gucci Makes its Entrance in St Tropez
Do you recognise these red and green “web” stripes? If you happen to go to Saint-Tropez, you’re bound to notice them, because they’re everywhere. They adorn the mattresses, parasols, towels and deckchairs of the Lou Lou beach, the ephemeral Gucci pop-up, as well as its flagship in town. The Florentine High-end Luxury Fashion House has designed an immersive experience for this holiday season that transcribes its signature wardrobe into typical summer games such as pétanque, beach rackets, backgammon and cards. To present this new concept, the House invited friends, journalists and influencers to enjoy the first rays of summer. Among the many celebrities in attendance, we had the pleasure of meeting Caro Daur, Xenia Adonts, Emma Brooks, Victoria Vergara, Ryan Prevedel, Dima Sheikly, Dan Clément, Marie-Victoire Tiangue, Destiny Joseph and Gabriele Esposito.
Photos : Jean Picon
