Hereby proof that there’s always still a little extra space in a market, no matter how crowded it is. Founded by the Swedish duo composed of Mark Svardh and Albin Johansson, the sportswear brand Axel Arigato has managed to attract a chic and cool audience thanks to the preppy notes sprinkling up its collections. A sort of European (and more accessible) Aimé Leon Dore. On the other side of this collaboration stands Mulberry: a respectable English institution, yet a bit dormant. To give its wardrobe a fresh look, the latter has summoned Svardh and Johansson, experts on this exercise of cool. Trench coats, bombers, varsity, handbags, jeans and sneakers, nothing is too much trouble for the Swedish brand.