Today more than ever, jewellery is a business for men. If in ancient times they were its most fervent standard-bearers, they have been politely excluded from it in the West for the past few centuries. The given reason? Jewellery was not compatible with virility. And little did it matter that the all-powerful Indian maharajahs made it a signifier of their lavish wealth. However, in recent years, in light of greater inclusion and fluidity, jewellery has begun to make its comeback among the most prescriptive. What started modestly with small bracelets and rings, has moved on to brooches, necklaces and other pendants, not to mention earrings. A marker of the times: a piece of jewellery topping off a tuxedo is now the epitome of cool for a man to wear at events like Cannes or the Oscars. It was then time for Messika to find an ambassador to properly embody this new wind. Alton Mason, dancer and model, has just signed his first campaign for Messika, in a scarlet shoot under the torrid heat of the Arizona desert.