Givenchy Introduces Gentleman Society
Gentleman. Highly charged with meaning, this word entered Givenchy’s history with the creation of a mythical perfume back in 1975. Since then, times have changed, and so have gentlemen… Givenchy gathers them today at the heart of a contemporary and disruptive Gentleman Society. A community that reflects a plural and future-oriented masculinity, which embodies values of respect, openness, elegance, and care for others.
This 2023 version of the gentleman has three new faces to it: singer, pianist, and actor Benjamin Clementine, skater Matthias El Koulali, and dancer Sulian Rios. Three talents perfectly embodying the essence of this new perfume. Gentleman Society unveils a captivating scent in which a wild narcissus flower is punctuated by a deep woody note.
On March 9, Givenchy Parfums hosted a memorable launch party in the very heart of the 7th arrondissement of Paris, during which guests had the opportunity to explore the universe of Gentleman Society. The evening featured a DJ set by La Boum collective and was highlighted by a showcase of the rapper Dinos, who performed several tracks from his latest album. Among the guests in attendance were singer Louane, actors and actresses like Julie Chen, Alyzée Costes, Tracy Gotoas, Alexia Chardard, Elisa Bachir Bey, Damien Bonnard and Rayane Bensetti, columnist Pablo Mira, American footballer Stefon Diggs, as well as many international talents and influencers and the brand’s make-up muse Meadow Walker.
Photos: Nikita Shubnyi & Jean Picon
