When it comes to Aimé Leon Doré, the line is always very thin. We always have the feeling that it is both familiar and new. While Teddy Santis, founder and creative director of the brand, is indeed from Queens, he was raised by Greek parents. It is therefore hardly surprising that he is dedicating this summer collection to the delights of the Aegean Sea. Directed by Walid Labri, the campaign features friends of the brand modelling anything from a simple swimming costume to a light jacket one would wear in the harbour in case of a cool breeze. It’s desirable, reasonable and… sold out within minutes after going online.