With W Hotels, Joan Smalls’ off-duty style can be yours too

In Instagram and streetstyle time, we are no longer only interested in what the top models wear on the podiums – but in the looks they wear on the street. A perfect example of this craze, Joan Smalls, the top we no longer present. The beautiful Puerto Rican is also Global Fashion Innovator for W Hotels which is launching this autumn, in New York and Paris simultaneously, a cloakroom directly inspired by its “off-duty” style. This is the name of the collection, which includes seven designer brands selected by another great fashion name, Sarah Easley. This week, Joan Smalls, Sarah Easley and a nice group of Parisian specifiers met at the W Hotel – Opéra to discover, in a very private suite, the cloakroom intended for the most trendy travellers. Also an opportunity to support a good cause: all profits will go to the Unidos Por Puerto Rico Fund.