An evening on the Italian Riviera for the launch of the new perfume Tom Ford Beauty

It was at Loulou’s that Tom Ford Beauty invited a handful of Parisian prescribers last night to help them discover the newborn in his perfume line, Sole di Positano, his latest essence capturing the almost dreamlike beauty of the Italian coast. Seventh Eau de Parfum from the Neroli Portofino collection inspired by the famous Italian seaside resort, this new fragrance transports straight onto the Riviera with its associations of bergamot, lemon and orange blossom, sensual and sun-drenched. Quite naturally, Italy came to the senses of guests like Adeline Mai, Louise Ebel, Margaux Avril – and many others – during an evening placed under the sign of the dolce vita which also did not fail to treat their taste buds with a 100% Italian dinner. Behind the red velvet curtains of the institution on rue de Rivoli, everyone (and everyone!) was able to have a good meal while soaking up the olfactory world of Tom Ford, and share, between laughter and hugs, the emotions brought by this new juice herald the beautiful days.