By Lacoste L!VE, understand””cross cultural blend of fashion, music, graphics, travel, and discovery.””
Every Lacoste L!VE season takes its A/R for a big city. The epic starts in Paris, then stops in Berlin with Cobrasnake. The crocodile then crosses the Atlantic towards NYC and Montreal to discover unconventional talents: the graphic designer Akash, the MDNR and Hearts Challenger groups, the protean artist Julien Vallée and the Cosmetics group. This season finally, it is in Japan that the brand streetwear went to find its talents.
Last night, back in Paris, Lacoste L!VE presented a brand new collection imagined in collaboration with five artists. For the occasion, three of them – Honet, Elzo and Andy Rementer – were invited to present their personal work and to create an installation related to the event. Reveal at the Gaîté Lyrique, on a soundtrack by Guillaume Berg and Sam Tiba.