ALERT : The house P.A.R.O.S.H. – managed by Paolo Rossello – has just opened its first Parisian boutique. And not just anywhere, since the Milanese brand has chosen the gardens of the Palais Royal as the setting for its hexagonal flagship store.
Obviously small, these 55 m2 are designed in’Total White’, highlighting the explosion of colours and details that form the DNA of P.A.R.O.S.H., in a rational and minimalist style enhanced with the famous neon logo.
The inauguration evening was also the occasion to unveil the capsule collection celebrating the house’s 30th anniversary. With Eleonora Carisi and Sara Battaglia as special guests + Cecile Togni on record players, the whole of Italy has come together in the small enclave of transalpine fashion.