Launch of Ma Beauté Luxe

This Wednesday, L’Oréal’s Luxury division celebrated the launch of its new beauty concept: Ma Beauté Luxe. The idea? Reinvent the discovery of iconic brands in a simple and fun way, by testing the most beautiful references through a travel format.
Within the Elyséeum, dressed with giant screens and the group’s brands (Lancôme, Cacharel, Biotherm, Viktor & Rolf in particular), the guests celebrated to the sound of Lydie Jay’s wild mixes.