It’s not just a uniform. It’s a narrative device tailored to a country that continues to express itself through sport. With the presentation of the “Azzurri” 2026 race kit, the Swiss brand On and the Italian Athletics Federation are transforming a technical partnership into a cultural operation: innovation and national identity running in the same lane.

The project marks a key step in On’s strategy, increasingly focused on building ecosystems rather than mere products. The approach is decidedly athlete-centric: materials research, field testing, and continuous development. But the result is more than just functional. The “Mysterious Beauty” concept intertwines Savoy Blue—the visual memory of Italian sport—with the Warp Dots graphic, a pattern inspired by marine bioluminescence that visually translates the idea of ​​energy in decisive moments.

More than a sponsorship, the alliance presents itself as an investment in the future: supporting young people, shared innovation, and building sustainable careers. In an increasingly competitive sporting landscape, the difference isn’t made just by hundredths of a second on the clock, but by the quality of the infrastructure surrounding the athletes.

Their debut on the fields, from the Pietro Mennea Golden Gala to major international events, will be visible proof of this vision. Because today, athletics is more than just performance: it’s technology, imagination, and soft power. And a jersey can become the point where all this takes shape, even before the starter’s kickoff.