French-Style Dry January: French Bloom Hosts the Party DRY! DRY! at the Meurice
To kick off Dry January, French Bloom is taking over Le Meurice restaurant with DRY! DRY!, a special party celebrating a different kind of lifestyle. This festive event unveils its first edition, imagined as a contemporary, free-spirited night-time experience.
For this inaugural edition, French Bloom is teaming up with Dorion, a passionate DJ and artistic director. Creator of the collective Je T’aime Party, born in Pigalle as an ode to partying, he was accompanied by Spéléo (La Fête) on the decks. Together, they set the tone for an evening that brings together the Parisian scene in an elegant, relaxed and festive atmosphere, and most importantly, alcohol-free.
At the heart of Le Meurice restaurant, the scenography transformed the space into a striking, graphic setting, combining neon lights, clean lines and a large central pyramid designed as a focal point. The highlight of the evening was the arrival of Cédric Grolet’s signature cake, with its iconic trompe-l’oeil lemons revealed between two DJ sets. A moment both visually stunning and delicious.
The experience extends beyond the event, all throughout the month of January. French Bloom is featured on the menus at Le Meurice restaurant and Bar 228, where the Extra Brut, Le Rosé, La Cuvée Vintage 2023 and Le Millenium 0.0%, an alcohol-free version of the hotel’s iconic cocktail, complement dining experiences during both lunch and dinner.
With DRY! DRY!, French Bloom is introducing a new way of partying, one that is more responsible, more inclusive, but still driven by the energy of nightlife.
Leading this sparkling night were the two founders of French Bloom, Maggie Frerejean-Taittinger and Constance Jablonski, alongside Rodolphe Frerejean-Taittinger, Vassili Schneider, Matthias Dandois, Cindy Bruna, Clara Marz, Willy Cartier, Mathieu Cesar, Lucas Bravo, Thomas Roussel, Julien Sebbag and many others.
Photos: Jean Picon
