American Vintage Celebrates the Final Stop of its Birthday Tour in its Hometown, Marseille
After visiting some of the world’s biggest cities such as Paris, London, Amsterdam, Los Angeles and Shanghai, American Vintage is wrapping up its Birthday Tour where it all began: in Marseille, its hometown.
For this grand finale at the Mucem, the brand showcased its 20 YEARS anniversary collection and its new AMERICAN VINTAGE SPORTS CLUB collection. Guests were able to discover, or rediscover, the brand’s iconic video campaigns in a vintage cinema area, including the one created by Thomas Lachambre for its 20th anniversary, as well as the anniversary documentary by Nicholai Fischer.
In terms of entertainment, the evening revolved around Pierre de Maere’s captivating live performance, Simon Benali’s electrifying set, and the powerful performance by Mes Lèsne and his troupe of dancers. Games of boules, T-shirt screen printing, and food and drinks provided by local partners: the AMV way of life once again resonated loud and clear at this grand event celebrating the iconic brand’s 20th anniversary.
Among the personalities present for this last stop, we met a community united by American Vintage’s style, creativity and free spirit. Among the guests were Ciryl Gane, Amandine Petit, Benoît Paire, Pierre De Maere, Isabeau Delatour, Julien Lieb, Aurélien Giraud, Jade Distinguin, Lythan Cottaz, J’aime tout chez toi, Juliette and Charlotte Castay, Enfant Précoce, Iván Lapadula, Louise Parent, Diane Perreau, Clarisse Castan, Teddy Thomas, Beatrice Valli and Marco Fantini.
Photos: Louis Liébert and Sheraz Debbich
