L’Oréal Paris Hosts a Star-Studded Défilé Under the Light of Hôtel de Ville
After years of operating behind the scenes of major fashion shows, L’Oréal Paris is now stepping into the spotlight. In addition to enhancing the backstage experience of Fashion Week, they are now taking centre stage with their own runway shows. The brand is redefining fashion events with the help of numerous celebrities, showcasing spokespersons such as Jane Fonda, Gillian Anderson, Eva Longoria and Kendall Jenner, around the theme of ‘Freedom, Equality, Sisterhood: You’re Worth It’. On the forecourt of the Hôtel de Ville, this prestigious and intergenerational cast included stars such as Heidi Klum, Philippine Leroy Beaulieu, Andie MacDowell, Viola Davis and Cara Delevingne, who delivered powerful messages of acceptance, self-esteem and independence. The brand ambassadors walked the runway in a spectacular setting, accompanied by musical performances by Charlotte Cardin and Anitta.
Photos: Jean Picon et Sheraz Debbich
