Miley Cyrus is Maison Margiela’s new muse, and her collaboration with the brand marks a meeting of pop icons and the art of photography that transcends painting. The singer is the protagonist of the Fall/Winter 2025 campaign, shot by Paolo Roversi, a master of portraits that transform reality into visions suspended between elegance and dream. The deliberately painterly images recall the Maison’s origins and celebrate the Avant-Première collection with a unique technique: whiteout, introduced in 1989, which gives the shots an ethereal and rarefied aura.

“Being naked for a fashion advertising campaign was a significant moment,” says Miley. Not naked in the banal sense, but with body paint, the legendary Tabi boots, and the symbolic significance of a brand that blends provocation and minimalism. “Paolo’s nudes are so iconic and represent the hallmark of his art. In that moment, Margiela and I became one,” she adds. The campaign thus transforms into a dialogue between body and fabric, between stage presence and aesthetic vision, between brand history and contemporary pop. Margiela becomes theater, and Miley Cyrus, performer and muse, embodies the perfect fusion of provocation, elegance, and visual poetry.