Swedish-French Artist André Reinterprets the 1664 Blanc Can
Following its collaboration with Jean-Charles de Castelbajac, who reinterpreted its iconic blue bottle, 1664 has commissioned graffiti artist André to design a limited edition version of the 1664 Blanc can. Reflecting the artist’s singular style, this bespoke piece features the words ‘ANDRÉ x 1664’, with his famous signature “XO” and the word ‘BLANC’ hand-tagged. The result of their alliance is a blend of the French brewing expertise and André’s urban aesthetic, and illustrates a new take on traditional packaging codes. The collaboration was officially launched at the Grand Amour Hotel on June 11th, 2025.
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Photos: Jean Picon
